“Innovation, the key to your company’s survival, must be encoded in your corporate DNA. It is an imperative – because you can bet your competitors are going at innovation full-bore”, write President and Founder of Brands & Company, LLC., Robert F. Brands, and Managing Director of Communications Strategies, LLC., Martin J. Kleinman in their very [...]

“There is a massive divide between being a user of social media and possessing a thorough knowledge of its strategic applications. More often than not, companies are confusing use with knowledge”, write consultants, speakers, and social media advocates Sherrie A. Madia and Paul Borgese, in their insightful and information packed, social media best practices guide [...]

“Why do seasoned leaders with proven track records sometimes suddenly begin making really bad decisions – or no decision at all?”, writes internationally recognized consultant, educator, speaker, and founder of High Performing Systems, Inc., Henry L. Thompson in his insightful and groundbreaking book The Stress Effect: Why Smart Leaders Make Dumb Decisions–And What to Do [...]

“When it comes to managing diversity issues, it becomes really important to think a little differently, because if you view the world differently, you show up in the world differently, which impacts how you behave and how you treat others”, writes newspaper columnist and former employment attorney Michelle T. Johnson, in her thought provoking and [...]

“Every game is a world which evolves in stages, as follows: create the world, open the world, explore the world, and close the world”, write innovation and visual thinking consultants Dave Gray, Sunni Brown, and James Macanufo in their adventurous and very enjoyable book Gamestorming A Playbook for Innovators, Rulebreakers, and Changemakers. The authors introduce [...]

“Writing for the web is fundamentally different than writing for other media, such as print”. write internet writing and marketing experts James Mathewson, Frank Donatone, and Cynthia Fishel in their practical and results oriented book Audience, Relevance, and Search: Targeting Web Audiences with Relevant Content. The authors describe how online audiences approach and read content [...]

“No one had yet developed a name for this era, this decade with the once-in-a-millennium calendar quirk of two zeros perched in the middle. As I gazed across the room in front of me, “the Zeroes” seemed fairly spot-on”, writes journalist, entrepreneur, and editor-at-large of The Daily Beast, Randall Lane, in his fascinating and entertaining [...]

“Selling is giving: giving time, attention, counsel, education, empathy, and value“, write co-authors Bob Burg and John David Mann in their revolutionary and sales mindset altering book Go-Givers Sell More. The authors build on their message of giving first articulated in their now classic business fable The Go-Giver: A Little Story About a Powerful Business [...]