“Writing for the web is fundamentally different than writing for other media, such as print”. write internet writing and marketing experts James Mathewson, Frank Donatone, and Cynthia Fishel in their practical and results oriented book Audience, Relevance, and Search: Targeting Web Audiences with Relevant Content. The authors describe how online audiences approach and read content [...]

“No one had yet developed a name for this era, this decade with the once-in-a-millennium calendar quirk of two zeros perched in the middle. As I gazed across the room in front of me, “the Zeroes” seemed fairly spot-on”, writes journalist, entrepreneur, and editor-at-large of The Daily Beast, Randall Lane, in his fascinating and entertaining [...]

“With rare exceptions, success, or failure, results from learning and applying the knowledge and skills necessary to attract, serve and retain profitable customers”, writes entrepreneur, President and Chief Science Officer of Provident Clinical Research & Consulting, Inc., Kevin C. Maki, in his practical and results oriented book Tipping the Odds for the Entrepreneur: Big Ideas [...]

“Selling is giving: giving time, attention, counsel, education, empathy, and value“, write co-authors Bob Burg and John David Mann in their revolutionary and sales mindset altering book Go-Givers Sell More. The authors build on their message of giving first articulated in their now classic business fable The Go-Giver: A Little Story About a Powerful Business [...]

“To achieve success as a small business owner, you need to be flexible, pay close attention to your market, and figure out what you do not know about running a business”, writes entrepreneur, and founder and CEO of Quintessence Multimedia, Melinda Emerson in her very practical and results oriented book Become Your Own Boss in [...]

“Ideas don’t happen because they are great – or by accident. The misconception that great ideas inevitably lead to success has prevailed for too long”, writes speaker, entrepreneur, and founder of Behance, Scott Belsky in his insightful and results oriented book Making Ideas Happen: Overcoming the Obstacles Between Vision and Reality. The author demonstrates the [...]

“The term white space has been used in business parlance to mean uncharted territory or an underserved market”, writes strategic innovation thought leader and co-founder and Chairman of Innosight, Mark W. Johnson, in his visionary and business transformational book Seizing the White Space: Business Model Innovation for Growth and Renewal. The author goes beyond the [...]

“At the end of the day, no matter how much our buyers have a need and we have the best solution, if they don’t know how to decide to make a new choice, it doesn’t matter what we’ve got”, writes sales visionary and thought leader Sharon Drew Morgen in her sales transformational book Dirty Little [...]