iEntry 10th Anniversary Book Reviews
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Journalism Primer by Jim Pumarlo

Thursday, May 10th, 2012

“”Community news will survive by delivering the basics” writes long time community newspaper journalist and editor, and director of communications for the Minnesota Chamber of Commerce, Jim Pumarlo, in his no nonsense, concise, and very hands on book Journalism Primer: A guide to community news coverage for beginning and veteran journalists in the age of [...]

Brandwashed by Martin Lindstrom

Tuesday, April 24th, 2012

“My goal is by understanding just how today’s newest hidden persuaders are conspiring to brandwash us, we as consumers can battle back”, writes marketing expert and chairman and founder of Buyology, Inc., Martin Lindstrom, in his provocative and thought provoking book Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy. the [...]

The Secrets of Successful Communication

Thursday, April 12th, 2012

“Your business thrives with every great encounter, and it suffers with every poor one. The quality of the encounters your employees have with customers today will decide the future of your company tomorrow”, writes entrepreneur and speaker, Kevin T. McCarney, in his empowering and insightful book The Secrets of Successful Communication: A Simple Guide to [...]

Stepping Up: How Taking Responsibilty Changes Everything

Wednesday, March 28th, 2012

“Responsibility changes everything. The moment we decide that we are the ones who are capable of and responsible for changing things everything shifts”, writes speaker, workplace consultant and personal change agent John Izzo, Ph.D., in his inspirational and life transforming book Stepping Up: How Taking Responsibility Changes Everything. The author describes how through the taking [...]

For Better Or For Work

Thursday, March 15th, 2012

“When people start companies, they research the competition, market data, SBA loans, and the cost of office space. But they generally give little thought to how a business will affect their personal lives”, writes spouse of the founder and current President and CEO of Stonyfield Yogurt, and Inc.com columnist Meg Cadoux Hirshberg, in her deeply [...]

The End Of Diversity As We Know It

Tuesday, February 28th, 2012

“Differences are present – among employees, customers, suppliers, local communities, acquired or acquiring organizations, and governments. Success comes not from shying away from these differences, but from fiercely and skillfully capitalizing on them”, writes associate professor of leadership and organizational behavior at the Darden School of Business, University of Virginia, Martin N. Davidson realistic and [...]

Shift…Or Get Off the Pot

Monday, February 13th, 2012

“It’s about remembering what you already know; it’s about finding the simple truths about what it takes to get a life and be happy“, writes internationally renowned award-winning humorous speaker, trainer, and consultant. Linda Edgecombe, CSP, in her straight talking and engaging book Shift or Get off the Pot: 26 Simple Truths About Getting a [...]

Hot Leaders Cool Facilitators by Bart R. Wendell – Book review

Monday, January 30th, 2012

“You are a leader…and you don’t like meetings. You want to like them, but you don’t, and your don’t know why. This book will fix that”, writes master facilitator, business consultant and psychologist Bart R. Wendell, in his very hands on and engaging book Hot Leaders Cool Facilitators: Learning to Lead One Meeting at a [...]