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[2005-07-30] Stop Chasing Away Customers! Bad Copy is Your Worst Enemy
Every day, more and more of us begin new online business ventures, hoping to make a better living or just a little extra on the side. And every day, more and more of us fail.
[2005-07-27] Email Interviews
Reporters and writers know the value of face-to-face interviews. Follow-up questions are easy in real time allowing writers to chase a new line of questioning with little effort or loss of spontaneity.
[2005-07-21] How to Write News Releases That Get Noticed
What do you do with junk mail? Are you like me? I toss this stuff without opening it - unless I see some benefit. Publication editors do the same. They toss news releases that don't demonstrate a benefit to their audience.
[2005-07-18] Recall Ability: Web Content Versus Print Content
People are extremely task-focused on the Web. That means they are much less open to content that is not directly related to the task at hand.
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