“Back in the 1960s, trying to lead an environmentally conscious lifestyle, and especially integrating green into one’s shopping, was a very fringe phenomenon. But now it’s decidedly mainstream – and changing the rules of the marketing game in a very big way”, writes green marketing expert and pioneer Jacquelyn A. Ottman, in her revolutionary and [...]

“What connects each is a desire to do the impossible, every day: kill the giant in their industry”, writes strategist and marketing consultant Stephen Denny in his thought provoking and insightful book Killing Giants: 10 Strategies to Topple the Goliath in Your Industry. The author describes how a small player in any industry can topple [...]