Book Review: It’s Not What You Sell, It’s What You Stand For
Tuesday, December 29th, 2009“At the intersection of the passions and strengths of the organization and the needs of the world stands a great purpose”. writes Chairman and CEO of GSD&M Idea City, Roy M. Spence, Jr., in his electrifying and visionary book It’s Not What You Sell, It’s What You Stand For: Why Every Extraordinary Business Is Driven [...]
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Book Reviews