“Like millions of small business owners across America, you’re asking yourself whether there is an economic advantage to going green”, writes Greenhance LLC partner and green marketing consultant Jennifer Kaplan, in her very practical and action oriented book Greening Your Small Business: How to Improve Your Bottom Line, Grow Your Brand, Satisfy Your Customers – [...]

“What we’ve learned over the last few years is we are all, in fact, irrational. And irrational isn’t all that bad”. writes CEO and Founder of Vox, Inc. William J. Cusick in his groundbreaking book All Customers Are Irrational: Understanding What They Think, What They Feel, and What Keeps Them Coming Back. The author describes [...]