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01.17.07
What Is Hot And What Is Not In The Industry?
 By Sharon Housley
Top 10 Winners Predicted for 2007
1. Content Filtering
With web content and syndication growing at a rapid pace locating information is becoming more of a struggle for web surfers. The abundance of content has made filtering critical to time management. As a result, content filtering and solutions that help with content filtering will be winners in 2007.
2. Pesonalized Search and Vertical Search will be a winner in 2007
Search 2.0 will be all about filtering and personalized search. Niche portals with targeted focus will play in vertical search and authority sites will gain even more traction.
3. Social Bookmarking and Social Networks
Social bookmarking is the new black. The collective voice has not only gained momentum but it has also attracted the most savvy web marketers. While there is still power of the collective voice, social networks and social bookmarking has gained attention, the masters behind these networks will need to stay a step ahead of the spammers to stay in the game. The danger is that the crowd, will become upset that a small group is profiting from the collective voice. The "crowd" will likely to manipulate the collective voice in 2007.
4. RSS
RSS is about choice and users choosing the content they wish to subscribe. RSS' adoption will reach significant numbers and even the naysayers will be unable to ignore its success in 2007.
5. iPod / iPhone / Video iPod / iTunes
Apple has found a sweet spot with its iPod and the iTunes model. Expanding the types of content consumed and the use of iPods and similar devices (ie. iPhone) will flourish.
6. Cyber Security
Privacy as we once knew it will never again exist. That does not mean that webmasters should be come complacent about security. Cyber security will be a necessity in 2007.
7. Going Green
Alternative energy and going green is in. Geothermal and hydroelectric power are hot, heck there is little in this field that is not heating up. Clean energy and alternative hybrid sources will prosper in 2007.
8. PodSafe Music
Independent musicians who are willing to grant podcasters licensing rights will garner the interest and attention of the masses without having to go through a major record label. Opportunities will be plentiful in the area of podsafe music.
9. Videocasting - Video Podcasting
Software tools and technology have made videos accessible to all. Independent artists, realtors, and sports enthusiasts are flocking to this new medium. It is expected that this growth will continue throughout the new year.
Continue reading this article.
About the Author:
Sharon Housley manages marketing for FeedForAll
http://www.feedforall.com software for creating, editing,
publishing RSS feeds and podcasts. In addition Sharon
manages marketing for FeedForDev http://www.feedfordev.com
an RSS component for developers.
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