 |
| Recent
Articles |
No Compassion for Plagiarists
Nothing is sacred on the internet, not the words you write and publish in your blog nor the pictures you take and upload to Flickr.
The hReview Microformat in Yahoo! Tech
Alex points out a nice little gem in the new Yahoo! Tech site. All the reviews are marked up in hReview.
del.icio.us is delicious
So I have stumbled upon something quite wonderful on the web, my little hidden gem if you will, although it's not that hidden anymore. A colleague of mine introduced me to del.icio.us a few months back...
Blog Editors: An Opportunity Awaits
Where do I even begin? asks Lee in a rant that I suspect will resonate with many bloggers who use offline blog editing software.
How About Another Ranking of Online Map Services
That's what TechCrunch has done in a recent look at the services provided by the likes of Google maps, Yahoo!, Mapquest, Ask, and Windows Live Local.
Blogs Leap To 35.3 Million Online
Technorati's David Sifry released his latest State of
the Blogosphere assessment, and found that his blog search
engine now tracks over 35 million blogs...
Starwood Blog Misses the Point
Starwood Hotels & Resorts is the first major hotel company to make the leap into the blogosphere, says the Wall Street Journal, with a blog called TheLobby.com.
|
|
05.17.06
Steve Gillmor Makes Gestures
 By
David A. Utter
The longtime ZDNet blogger will move his blog to a new domain, he said in his speech at the Syndicate Conference that included commentary on Google, syndication constraints, and the post search, post RSS, post attention world.
Farewell ZDNet, hello InfoRouter. Steve Gillmor discussed a number of topics during his morning session, "It's the Gestures, Stupid!". Our team of Rich Ord and Mike McDonald sent home some notes from the noteworthy Gillmor's talk.
One gesture Gillmor made to Google probably did not require all five fingers, though. He sees the search giant and its myriad product releases as going against the control users should be enjoying with their attention today:
Google is the largest Attention farm on the Internet ... they are way ahead of Yahoo because however crappy their applications they are continuing to be adopted.
Right now the contract that Google has with Gmail is that we'll give you this cool interface and you give us all your data.
It's violating the fundamental rule of the user being in charge.
Gillmor sees the world moving from a click model to a lead-generating model. It ties into his thoughts on Attention. Users make gestures and send signals of their attention to marketers.
RSS offers a better option for building on that available attention than anything else has in the past, according to Gillmor. "In an era of no constraints, in terms of barrier to entry, the one constraint that continues to exist is 'how do you reach the audience you're looking for?'"
But even as RSS grows in awareness and increases in adoption, the world may be moving past all of the metaphors for reaching an audience. Gillmor thinks the online world is post RSS now, and post attention as well.
He doesn't have much use for search, though. In Gillmor's post search world, the dominant search engine serves as a handy spell-checking utility. That's it.
Gillmor questions the capability of Google as a lead-generator, despite its success at search advertising. In the future, it will be the user, not the engine, that drives the traffic on the Internet.
About the Author:
David Utter is a staff writer for WebProNews covering technology and business. |
