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02.23.06
First Paper-less Daily Newspaper
 By
Neville Hobson
De Tijd
newspaper of Antwerp, Belgium, will soon become the world's first newspaper to
publish a digital version on ‘electronic paper' which is automatically updated
during the day.
From a report
in Tech M&C:
[…] Instead of buying your daily paper, from April
2006, 200 subscribers will be able to start the day by connecting a portable electronic
device supplied by De Tijd to the internet and start downloading their daily paper.
Updates will be automatic during the day, if subscribers have access to wireless
technology.
The electronic newspaper costs an astronomical 400 euros - but those who sign
up for the experiment are not being charged. The assumption is, however, that
costs will come down when the electronic daily goes into mass production.
‘If the testing period proves successful, we will draw up a business
model based on the analysis,' the project manager Peter Bruynseels told Deutsche
Presse-Agentur dpa.
Media experts at Belgian universities will then analyze readers' evaluations.
The Belgian experiment reflects the newspaper's fight for survival in a world
of increasing competition, declining circulation and rising newsprint costs.
The article say that Dutch company iRex
Technologies, a Philips spinoff, is building the portable reading device which
uses display technology developed by E Ink Corporation,
an MIT spinoff.
So the notion of reading your newspaper wholly on a screen is becoming closer
to general reality. As someone who rarely reads hard copies and just about everything
online, I think this is terrific!
Think of the advertising opportunities. And think of the interactivity opportunities
- if you, the reader, can interact with the information you see in your reading
device rather than just passively receive it, then this development becomes extremely
interesting.
And that's precisely what's in store for De Tijd readers in this trial:
[…] Using a special marker, readers can write comments on articles and scribble
their notes on the screen.
In addition, touching an interactive advertisement will direct the reader to the
advertiser's website.
De Tijd is also thinking about publishing advertisement corresponding to the time
of the day, Bruynseels said. Coffee and cereals in the morning, beer and snacks
in the evening.
Other tools include extra buttons for financial news which steer a reader to in-depth
information on the latest stock exchange rates. The e-paper also memorizes readers'
criteria when searching for a job, an apartment or Mr/Ms Perfect.
(via Megite)
About the Author:
Neville Hobson is the author of the popular NevilleHobson.com
blog which focuses on business communication and technology.
Neville is currentlly an independent communication practitioner helping companies
build dynamic relationships with customers, employees, shareholders and other
key audiences and influencers. Visit Neville Hobson's blog: NevilleHobson.com.
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