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52 Words And Phrases That Weaken Your Credibility
Whether you are writing or speaking, here are 52
words that weaken your credibility that you probably
don't even realize you are using:
Ad
Copy Inspection - Cover These 12 Points!
You're ready to launch that new product or
promotion, & you're really counting on a piece
of advertising copy to come through for you.
The Benefits of Customized Cover Letters
While we haven't done an official
survey, We'd have to estimate that between fifty
and sixty percent of our clients ask us if they
need a cover letter, or tell us that they don't
want to purchase one because they can write a short
note themselves.
The
Two Fundamental Skills of Web Writing
Writing for how people search and writing quality
links are the two fundamental skills of web writing.
Think carefully about search behavior and make sure
your links are always clear and logical.
Power
Words And Phrases
I like to use power phrases when writing sales material.
These power phrases add punch to a line or a paragraph
and I usually use them to start off a sentence.
I
am an AUTHOR" - Is this the next big fad?
Write an article, get the traffic.
Well sort of! Since the birth of writing articles,
our industry has caught on to the phenomena of increasing
your website's traffic by becoming the professional
in your field. The only problem with this is that
for every serious professional in one field, there
are a thousand other writers who are jumping on
the "band wagon".
10
Secret Phrases To Use in Your Resume Guaranteed
to Generate A Response
Strong interpersonal skills Interpersonal skills
are about much more than the ability to converse
with individuals within your organization.
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07.07.05
One Well-Placed Article Nets 616 Mentions In Google
 By
Dr. Lynella Gran
I've been writing articles and posting them
online for several years. But it took a while before I learned
writing well and developing a long list of places to post them
weren't enough.
Articles that deliver fresh, specific, how-to are a solid plus
for readers. But writing each around carefully-defined keywords
is a must for the search engines.
Other factors influence how successful your article marketing
efforts will be - like the Page Rank of the posting site, whether
they provide a LIVE LINK back, and how specific their niche
or readership is. Some of that is beyond my control. But as
a writer, it's up to me to craft each article to cover as many
of those bases as possible.
Take the time to think through your article marketing strategy,
rather than sending them out willy nilly http://www.promotewitharticles.com/strategy100.html
There's more pay-off to write a number of articles, each adding
greater depth, around a recurring theme.
My articles raised my name from 100 Google mentions to over
3,000 in a relatively short time. They established my expertise
in several niches - article marketing and Yellow Page ads. These
abilities come together in this example.
You don't Know the Winner until After the Horse Race
One never knows when sending out an article, which ones will
get the most play. So write each one like your reputation depends
on it (because it does). The article described below got widespread
attention because it's timely. And there's considerable interest
(and pain) on the topic.
It addresses a serious problem that no one is talking about
- the declining response rates to Yellow Page ads. Advertisers
feel they're paying too much for the amount of business their
ads bring, but didn't know about their choices. Since this article
went out, there have been so many additional changes working
against Yellow Page advertisers that an updated article needs
to be written. This level of online visibility indicates there's
considerable interest.
Keep track of how widely each article you write is received.
That's one of the ways to stay on the pulse of your readership
- so you deliver more of what they want.
Your Title is the Hook for the Article
Most readers (skimmers, actually) won't get past the title.
So make it a grabber. Give them the reason to keep reading.
In this case, it's long (which I'm convinced works best). This
title has three sections - which track with the body of the
article.
Yellow Page Advertisers: Your Calls are Going to Decrease -
Here's the Remedy
A. Tells who the information is for - Yellow Page Advertisers
People can tell whether or not it applies to them. I increasingly
write audience-specific articles and address them (consultants,
speakers) in the title, rather than writing for the less-focused
"everyone in business."
B. States the problem - Your Calls are Going to Decrease
It backs up the claim with a bulleted list stating why
C. Tells there's a remedy for the problem - if they
just keep reading The article provides a 4-step list stating
how to get ready and protected
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That's a lot to accomplish in 750 words -
read it yourself at: http://www.yellowpagesage.com/
article253.html
Since the website itself provides visitors helpful free resources,
it needn't all be included in the article itself. Interested
readers can explore further at http://www.yellowpagesage.com
Besides, I've sent a barrage of related articles, which further
build on each other.
Build Your Professional Reputation
616 mentions in Google is an impressive yield for a single article.
Admittedly, not all cites provide live links or appear on high
Page Rank sites - but some do. (And there are duplicates in
that number.) But given the amount of my effort involved, I'm
well repaid.
Now, think past any single article, to the impact that niche-specific
articles can have on your professional standing. Let me prove
it. Search Google for "Yellow Page ads" (in quotes). When the
query results show 38 million pages, enter "Lynella Grant" in
the Search within Results box. The outcome: 5,000 pages related
to Yellow Page ads refer to me. That's a ripple in the Internet
universe, but certainly positions me for other activities in
that arena.
Don't you think you or your website can profit from similar
online visibility? Writing articles is the way to go.
About the Author:
Dr. Lynella Grant Consultant and Author - Promote yourself,
business, website, or book with online articles http://www.promotewitharticles.com
Free how-to. Or let me write and submit your articles online
for you. No learning curves (719)395-9450 |
