 WebProWorld Marketing Forum |
Daisy Duke Needs a Blogger
Today's article brings a few opportunities our way. First, there is an interesting job offer from the folks at CMT concerning a full-time position blogging about the Dukes of Hazzard! Cool stuff.
GM Talks Blogs, Podcasting and RSS
A few hours ago, Shel and I had the pleasure of an 18-minute conversation with Michael Wiley, Director New Media, GM Communications, at General Motors.
Weird? Baskin Robbins Celebrates Yahoo!'s 10th Birthday...
The following article was quasi - /.ed and got quite the response (the article was linked in a write-up). Of course, most of the content on /. generates good conversation, but this particular topic has something for everyone.
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Y!Q on my blog...
I've just updated the template for my individual post pages to include Y!Q, which I wrote about on the Yahoo Search blog. Adding Y!Q to your site is easy. If you're using MovableType, adding something like this to your template will give you what I've got on mine, using the post title as the "context" for the Y!Q search.
Panel discussion: Blogging and journalism
Highlight points from the panel - pictured, left to right: Dan Forbush, Tom Foremski, Jeremy Wright, Heath Row - moderated by Dan Forbush. The panel addressed the impact of blogs on their work, their general view on the value of blogs as a communication channel, and how best to promote their blogs.
Podcast Movie Reviews
A clever idea - movie reviews that are delivered via podcast ... Reel Reviews Syndicated On DVD Talk Radio. We are excited to announce that Reel Reviews - Films Worth Watching is now made available to listeners on DVD Talk Radio. DVD Talk is the largest DVD review and news site on the internet.
500 Years Of Blogging History...
You think you're an early adopter because you're using blogs to be heard? Forget it. Martin Luther, Thomas Paine, George Orwell were all way ahead of you. Thomas Paine was basically a blogger - in 1776. Martin Luther's version of blogs totally ticked off the Holy Roman Emperor, who issued the Edict of Worms banning Luther's writings.
Blogs Make Perfect Aids To Learning
BBC News: Blogs are increasingly being used by academics and students. Until a few months ago, the attention paid to web logs, or blogs, focused mainly on politics and the media business.
Top 100 RSS feeds
Blogging service Radio Userland has a very useful list of the top 100 most subscribed-to RSS feeds.
Pitch Blogs with Caution
Blogs. To pitch or not to pitch? Well, it depends on your definition of pitch. I've received a ton of irrelevant pitches since starting Strategic Public Relations more than two years ago. Just yesterday, someone posted a press release as a comment to one of my posts. Can you say DELETE?!
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03.08.05
Creating A Powerful Sales Letter Using Four Main Ingredients
 By Tinu Abayomi-Paul
Your favorite thing about having a blog may soon be this - they naturally attract search engine traffic.
Blogs already have optimized site architecture. Most are set up with a clear navigation, where every page is set up to link back to the other main pages.
They also have the inherent potential to be well-linked.
If you haven't already submitted to blog directories, you are missing out on some great one-way links. Many of the top directories can be found on Robin Good's Top 55 list at MasterNewMedia.org.
But before you head over there and start submitting, you should know a little about how to optimize your blog. Then your new listings can help your site get the best keyword placement in the major search engines.
These are my top five tips for lucrative blog search engine optimization.
Lucrative Blog SEO Tip #1: Lucrative Keyword Choices
You have a choice. You can target a general high traffic keyword you have little chance of ranking well for and get barely any traffic.
Or you can shoot for a keyword that gets a moderate level of targeted traffic resulting in more subscribers and sales. I like to call this a "lucrative keyword".
 Whatever you call them, here's the most important thing: They may not get you the most traffic, but they often bring the most profit.
You may be surprised to learn that there isn't always a correlation between high traffic and high sales. Many of the most profitable sites in the world get moderate traffic because their lucrative keywords result in a much higher ratio of visitors to buyers.
A recent article in Information Week stated that the highest conversion rates from search engine traffic comes from people who do four word queries.
The great thing about your blog is that it can get so well-indexed that you have the potential to show up for any number of four word phrases that are relevant to your industry.
It isn't just the four word phrases that get converting traffic - there are two and three word phrases that can bring you traffic and sales.
Targeting your blog discussion to a two or three word phrase that has a high yield of traffic, and yet has little competition, is not a dream of past Internet days. Another recent study revealed that surprisingly high percentages of search engine queries debuted as late as 2004.
As long as there are new developments, new products, services and trends, you'll never have a shortage of these terms if you learn how to discover them.
Lucrative Blog SEO Tip #2: Keyword Placement
Your blog can be set up to repeat the keywords that you want to target just enough times to establish a theme.
You can take full advantage of this in your post titles, your category names, the pages URL names, or even a combination of Technorati tags and the text of your permanent links that appear after each post.
Lucrative Blog SEO Tip #3: Timely Posting
Instead of pinging at 15 minute intervals when your site hasn't been updated, or even pinging after every single post, you can actually get better results if you update or ping just once during one of three sweet spots in the day. Here's one that you can use today.
Check your web site statistics. If you're getting spidered every two weeks or even monthly, you can increase your number of spider visits by blogging on the anniversary of the period that the spider comes to your site. It takes a bit of monitoring, but you can often predict when the date of your last spider visit was.
An even faster way is to ping at a time when the spider is reading a page that carries your update. (This is a little harder to explain, as I've mentioned, but I have a resource that explains this process in-depth at my site.)
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Lucrative Blog SEO Tip #4: Get Linked
Turn on your site feed(s) and use them to promote your blog. Robin Good's guide can get you some great one way links.
If you sparingly include the lucrative keyword you selected in tip two in your title and description, all those link backs will contain the keyword term you most want attention for, which is often noted by the spiders as they follow the link through to your site.
Once there, if you use these and other tips to skew your blog a little more to the search-engine-friendly side, the synergistic effect is better, more profitable traffic.
Lucrative Blog SEO Tip #4: Frequent Updates
The more you post, the more food for the spider, which can cause the spider to react by splitting up its job into several visits, whereupon you have even more content, and so on, until the spider just adds you to a more frequent schedule of returns.
For example, my main site gets spidered several times daily by Google, and yet I can go a week without an update with no change in spider visits. This means my pages get indexed more often and my new pages show up faster.
Think of what that could do for the launch of your next product. You'll be happy to know that you don't have to slave over long blog posts several times a day, all day long to get similar results from your blog. In fact, some blog software will let you set up your posts in advance, so that you can have posts show up daily even though you technically only blog once a month.
Bottom line: A few small changes to your blog can draw more search engine traffic without turning off your blog visitors. Done properly, this gives your audience more of what they were searching for in the first place.
About the Author:
Tinu is a web site promotion specialist and the author of
several books on search engines, blogging, and RSS. You can
read more tips in her blog at http://www.FreeTrafficTip.com |
