“I believe that corporate responsibility, along with being just good business, can also help to provide and repair something that’s desperately lacking in our world today: hope”, writes Faculty Director of the Center for Responsible Business at the University of California, Berkeley, Kellie McElhaney, in her highly practical and visionary book Just Good Business: The Strategic Guide to Aligning Corporate Responsibility and Brand. The author builds a powerful case for creating and implementing a corporate social responsibility (CSR) strategy, and for communicating that plan to all of the company’s stakeholders. Continue Reading »

“Seven is a natural brain filter, managing information and visual stimuli in order to let the brain and memory function properly”, writes media guru, editor, and director of visual operations for the Peter G. Peterson Foundation Jacqueline Leo, in her entertaining and lighthearted look at the very special number Seven: The Number for Happiness, Love, and Success. The author presents the many ways that the number seven has held a special role in history, and its impact on our daily lives today. Continue Reading »

“At the intersection of the passions and strengths of the organization and the needs of the world stands a great purpose”. writes Chairman and CEO of GSD&M Idea City, Roy M. Spence, Jr., in his electrifying and visionary book It’s Not What You Sell, It’s What You Stand For: Why Every Extraordinary Business Is Driven by Purpose. The author believes that a company’s journey and vision should begin a clear understanding of the difference that you want to make in the world.

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“The vast majority of people care about ethics, but are vulnerable to the traps described in this book. Good intentions are not enough to combat these forty-five traps”, write ethics and leadership experts Robert Hoyk and Paul Hersey, in their practical and eye opening book The Ethical Executive: Becoming Aware of the Root Causes of Unethical Behavior: 45 Psychological Traps that Every One of Us Falls Prey To. The authors describe how ordinary people are capable of important errors in judgment that lead to serious breeches of ethical behavior. Continue Reading »

“Like millions of small business owners across America, you’re asking yourself whether there is an economic advantage to going green”, writes Greenhance LLC partner and green marketing consultant Jennifer Kaplan, in her very practical and action oriented book Greening Your Small Business: How to Improve Your Bottom Line, Grow Your Brand, Satisfy Your Customers – and Save the Planet. The author makes a powerful case that that not only can a small business become more profitable through increased environmental awareness, but also become a role model for other companies and customers seeking a green alternative.

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“What we’ve learned over the last few years is we are all, in fact, irrational. And irrational isn’t all that bad”. writes CEO and Founder of Vox, Inc. William J. Cusick in his groundbreaking book All Customers Are Irrational: Understanding What They Think, What They Feel, and What Keeps Them Coming Back. The author describes effectively how understanding how and why customers are irrational, can help build your business and your brand, while enhancing customer experiences. Continue Reading »

Anjali Kapadia is an independent businesswoman in Edison, New Jersey’s “Little India” district, and her family clothing boutique is in serious financial trouble. Desperate for financial assistance and advice, Angeli’s father turns to his wealthy, but often tyrannical brother Jeveen. Anjali fears the worst, and expects disaster to befall the family business, engulfing her life savings in the process. Since she was widowed, a decade earlier, she has poured her life and effort into the boutique, and her efforts might have only been in vain. In the insightful East-West cultural novel The Sari Shop Widow by Shobhan Bantwal, the arrival of her terrifying uncle and his mysterious friend Rishi Shah, marked only the beginning of Anjali’s journey. Continue Reading »

“At first, you have to realize that you have enough time for all your important matters – if you want”, writes CEO and time management expert Nicolas Soergel, in his practical and easy to apply book Happy About an Extra Hour Every Day. The author describes hundreds of easy to use time saving ideas that add up to extra time, that can be put to very good use at home or work, each and every day. Continue Reading »